Kelli Schutrop

OPENING KEYNOTE: Attract vs. Chase: Creating Expert Visibility That Attracts Revenue Opportunities

A Talk by Kelli Schutrop (CEO & Founder, Thoughtful Resound)

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Welcome to Rock The Year Summit! Kelli Schutrop will welcome and orient you to the summit, then dive into a hands-on topic of creating expert visibility to attract revenue. This session is for everyone including owners, key leaders, sales professionals, and recruiters.

Attract vs. Chase: Creating Expert Visibility That Attracts Revenue Opportunities

The market has changed! The old way of attracting business no longer works the way it used to. It's time to establish new revenue streams and get your ideal audience to seek YOU out, rather than the other way around.

As a key leader, sales professional, or recruiter, your ability to develop a personal brand that positions you as a Trusted Expert is a game changer.

Based on years of strategic marketing and consultative selling experience with emerging start-ups and established enterprises, Kelli will unlock how to attract and nurture ideal client and candidate conversations. You will walk away equipped with the ability to grow your personal brand, thought leadership, social selling, and strategic partnerships in a way that helps you attract, engage, and convert with ease. Let's dive in!

March 10, 2025, 01:00 PM

01:00 PM - 02:20 PM

About The Speaker

Kelli Schutrop

Kelli Schutrop

CEO & Founder, Thoughtful Resound

Lively speaker with 15 years experience in the staffing and search industry; Fractional sales and marketing consulting leader; 4x LinkedIn Learning course instructor; passion for developing expert visibility

Juicebox (PeopleGPT)

The modern AI platform for recruiting. Juicebox combines over 30 datasets with advanced AI models to find qualified talent by easily searching with natural language. Today, we’re trusted by 1,000+ customers, including teams at leading AI labs, Patreon, and Perplexity. Try us for free today!

Ascen

Ascen is a Y Combinator–backed Employer of Record (EOR) built for staffing agencies. With thousands of W-2s across the US, Ascen’s white-label, all-in-one platform handles onboarding, payroll, invoicing, and funding—giving you the power of a large national staffing agency so you can focus on growth.

Crelate

Founded in 2012, Crelate is a fast, flexible, intuitive, core platform for the modern talent business. Crelate integrates a powerful and customizable ATS, recruiting CRM, and back-office management, empowering agencies with the tools to make more placements, win more business, and scale their teams

BOSS - Back Office Staffing Solutions

Empower your staffing business with Back Office Staffing Solutions/ your dedicated Employer of Record partner for streamlined operations and rapid growth. With innovative technology round‑the‑clock support, BOSS takes care of your back office so you can focus on what you do best.

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